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Success Skills: Networking

In this time of rapid change you can't know all that you need to know; but you can know who can find out.

The new poverty has been defined as lack of access to information. This does not mean that access to information is a guarantee of success. What we need is a formula for selecting and using the right information, quickly, effectively, at the right time.

The New Success Formula

Today's success is a quilt of information patches pieced together by creative people into a beautiful timely pattern.

Networking is the stitching that holds the patches together. It penetrates all the quilt layers becoming part of the pattern and keeping the warm stuffing layer in place. To push the image just a bit to make the point, networking is also a communication system that will warn you when part of the economy is about to roll over and take the quilt with it. Success is not just information which rapidly becomes dated it is the system of using the right information effectively.

The New Success Formula - the right information from innovative people whose ethics you trust.

Old Style Networking

In the old Industrial Economy networking was used by the powerful to get around rules. Through personal connections they kept success and its benefits in the hands of a few. In an economy that is just emerging there are no set new rules; no traditions of power. We need networking to find the best patches of skills, awareness and perspectives that we must have to adapt at each step of a new economic era and workplace. A new era creates a level playing field as no one knows where the next change and the required adaptive information are coming from.

Definition: Networking is an informal system of mutually beneficial exchange. It connects people and information through relationships based on skill, experience and respect.

Art Hanging on the Wall

Some believe that collecting business cards and making cold calls is networking. If networking is an art then this style is like a portrait of Elvis painted on black velvet. It may hang on a wall next to a Monet but it is not in the same class.

This style may have a certain value as a lead generator but no one with an extensive quilt of valuable networking relationships will expose their valued colleagues to an unknown and untested person waving a business card.

Suggestions for "Monet" Style Networking

1. Listening is invaluable. Learn to listen for a change; opportunity is xxioften caught in a casual remark, an idea at the edge of a joke, a xxibusiness opportunity in a complaint about poor service.

2. Be prepared to give before you get.

3. Be positive. Positive attracts people.

4. Never look needy and greedy. Be sincere.

5. The group and occasion provide the opportunity; YOU provide the xxxnetworking.

As the President of a network I despaired for the inevitable complainer at each meeting who claimed that she "didn't get any thing", "the dinner was too small (or too big!)", "the speaker did not give me the answer I wanted". She was invariably followed by a person inspired, energized, bubbling over with possibilities. Hard to believe they attended the same meeting.

The heart of the art is knowing to ask, when to ask and how to keep your requests in balance with the stage of your relationship with that person or group.

Other Pointers

Networking is a positive force that flourishes in the right atmosphere. Any group from a squash club to a professional organization to mothers meeting at a daycare can be a great network. Other groups do not work well beyond the club level.

Choosing a Network

Is it better to join a professional association for your career area or a group that has a more general membership? Both would be best. While it is constructive and comfortable to spend time with people who all "speak your language" where you can "know everyone", who will you speak to and who do you know if a technical advance or a social / economic shift downsizes your industry?

An issue group can be a wise choice. Pick a cause that is new or an issue of current community concern. These groups are more likely to attract innovative creative people. Check how the group is managed. If the group is not following the rules of proper governance there may be a public problem that negates all your networking efforts.

What Should YOU Give?

When you join - volunteer! It is your chance to show off your skills and character. Serve on a Board! A word of caution; a title will not build relationships. It will attract attention but then you must deliver; effective effort and results are key. People will assume that your volunteer standards are your professional standards.

What Should YOU Get?

A good network provides:

1. Up to the minute direct and indirect information

2. Business opportunities

3. Skills development in a supportive atmosphere.

4. Power of the group's reputation to back you

5. A community of support

6. An energizing monthly reminder of your goals

7. Access to top speakers on current trends

8. Connections to help you in your personal life

9. Fun!

A good Network will assist you with today's needs and prepare you for tomorrow's possibilities.

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